SONY — α6000


The second campaign for A6000 is an evolution of last years production.

We worked again with Manuel Neuer to underline the benefits of the camera through
an analogy between the fastest football player and the fastest camera.

Besides the TVC which was shot in New Zealand and Munich we had the pleasure to
work with Nadav Kander for realising the print motifs.

Role: Art Direction
Year: 2016
Agency : DDB Berlin