Launch campaign for Sony’s new compact camera α6000.

To promote the camera with the world’s fastest autofocus, we teamed up with Manuel Neuer, known as the world’s fastest goalkeeper.

This perfect match between Sony and Manuel Neuer underlined the cameras greatest advantages and was, due to the resounding success of the campaign, re-launched several times.

Role:
Art Director

With:
Veit Moeller
Alice Bottaro
Lisa Kirchner
Lydia Willie

Photographer:
Stuart McClymont – 2015
Nadav Kandar – 2016

Client:
Sony

Agency:
DDB Berlin

Year:
2015 – 2016